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Zest
Motion graphics brief - to design a visual identity for a new TV channel for 18-30 year olds.
The brief really highlighted that the channel had to be dynamic, energetic and fresh. With a proposed broadcasting of a large cultural spectrum, it was important this be included.
The channel created is called 'Zest', a reference to the segments of TV, the spectrum of content, and the sharp zing of a citrus fruit.
Creating a brand style guide was key for this project and really allowed us to make the identity cohesive.
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